Today Canadians join beer lovers around the world to celebrate International Beer Day. Canada is proud to be part of a global brewing community that supports local agriculture, hospitality & tourism, adds to the social & cultural fabric of communities globally. @global_brewers
If bowungazi, now you know, it’s International Beer Day and siyazi only Champions deserve Champion beer. We're releasing 300 6-packs to celebrate this day. QT #TCIF with why you deserve a Champion reward and tag us @blacklabelsa for ain your DMs!
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
Thank Carling It’s Friday!International Beer Day couldn’t have come at a better day. From ekasi to phesheya, iCarling iyabusa. They don’t call us Champion beer for nothing. Using #TCIF QT the name of Africa's most awarded beer and you might get it in your DMs.
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
amazing that so many holidays fall on August 1st beer day yaoi day girlfriend day spider-man day stay day we're all full of love and celebration. Bless
The universe aligned. NATIONAL Girlfriends Day (a day for females to celebrate their female relationships) coincides with the INTERNATIONAL Beer Day (a day to gather with friends & enjoy the taste of beer) - All on 1st August, so - Choose your poison!
Fak' i-Zamalek uzobona! Vandag if ushay i-beer, you deserve to taste Africa's most awarded beer. Celebrate International Beer Day with a taste of the gold, bold liquid. Using #TCIF QT the number of awards Carling has won & a cold Zamalek might be in your DMs.
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) August 1, 2025
International Beer Day History
International Beer Day is a global event held to celebrate the art and craft of brewing one of the world's most cherished beverages. The occasion aims to unite people of different cultures, creating a shared experience through the appreciation of beer. Participants in the Observance also use the opportunity to pay tribute to the dedicated professionals responsible for producing a broad variety of unique and delectable beers that many enjoy worldwide.
The origins of International Beer Day can be traced back to August 5th, 2007, when it was first organized in Santa Cruz, California. For Canadians, this celebration aligns with a rich heritage of beer production and consumption across the nation. With over 1,000 craft breweries and brewpubs operating in Canada, the event places a strong focus on supporting local brewers and elevating their craft to international recognition. Canadian brewers are known for their innovative techniques and diverse beer styles, from traditional lagers and ales to the more experimental sour and barrel-aged offerings.
In Canada, International Beer Day is observed in various ways, with enthusiasts organizing beer tastings, tours of local breweries, special events, and promotions to highlight the nation's brewing industry. Bars, pubs, restaurants, and breweries may offer discounts, limited-edition products, and themed events to commemorate the occasion. The celebration not only allows Canadians to discover new and exciting local beers but also to showcase their passion for brewing on a global platform. International Beer Day is observed annually on August 4th.
International Beer Day facts
International Beer Day began in Santa Cruz, California, 2007. It was founded by beer enthusiasts, Jesse Avshalomov and Evan Hamilton.
As far back as ancient Egypt, beer was a staple food. Known as Hqt, heqet or heket, beer was a thick and sweet source of nutrition including vitamins, minerals and protein that was consumed daily by adults and children.
Canadians rank among the world's top beer drinkers, with an average per capita consumption of around 72 liters per year.
According to Beer Canada, the beer economy supports over 149,000 Canadian jobs and contributes around CAD 13.6 billion to Canada's GDP.
In the News and Trending in Canada for International Beer Day
Top things to do in Canada for International Beer Day
Visit your local watering hole and try a new beer that you have never had.
Try an international award-winning beer. The International Brewing Awards are recognize outstanding achievements in the brewing industry. The winners for 2015 include: 1. Champion Dark Beer - Black Butte Porter, Deschutes Brewery Inc., Oregon, USA 2. Champion Strong Beer - Brugse Zot Dubbel, Brouwerij De Halve Maan, Bruges, Belgium 3. Champion Specialty Beer - Red Chair NWPA, Deschutes Brewery Inc., Oregon, USA 4. Champion Keg Ale - Revisionist Rye Pale Ale, Marston’s PLC, Wolverhampton, UK
Try a new beer today. Some breweries create special beers for International Beer Day, so keep an eye out for limited-edition brews that you can sample.
Visit a local craft brewery. Canada has a thriving craft brewery scene, and some breweries offer tours and tastings for International Beer Day.