Denim Day

Denim Day Quick Facts in the US

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2026 Date	April 29, 2026
2027 Date	April 28, 2027

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Wednesday, Apr 29

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Updated 08:30

Today is apparently Denim Day, so what better way to celebrate than to share our favorite #JungKookxCalvinKlein pictures? (These pics chosen by the US Admin. I hope the other admins share their faves too!) #JungKook @CalvinKlein
— JK Radio Updater (@JKRadioUpdater) April 30, 2025

There is no excuse for sexual assault. Today, the Los Angeles County District Attorney’s Office stands with millions around the world, wearing jeans for Denim Day to honor survivors and challenge harmful attitudes around sexual violence. Nathan Hochman and Peace Over Violence
— Los Angeles County District Attorney’s Office (@LADAOffice) April 30, 2025

April is recognized as Sexual Assault Awareness Month, with one Wednesday designated as Denim Day. Today our staff members wore denim to show solidarity to survivors of sexual violence & to bring awareness to victim blaming. Learn more about Denim Day @ http://denimday.org Milwaukee Bucks
— Bucks Community (@BucksCommunity) April 30, 2025

Denim Day History

Denim Day seeks to protest sexual violence. This day aims to educate others about forms of sexual violence. It encourages everyone to wear and buy jeans as a sign of solidarity for survivors and victims. Denim Day was started in response to a sexual assault case in Italy. In 1992, the Italian Supreme Court overturned a conviction of rape with the reasoning being that because the jeans the victim was wearing were too tight, she must have consented. They assumed that the criminal would not be able to remove the woman’s jeans without her help. This sparked an outrage. Many protested the verdict by wearing jeans in solidarity. The verdict would later become known as the jeans alibi.

Denim Day was established in 1999 by the executive director of Peace Over Violence, Patti Occhiuzzo Giggans. It is observed annually on the last Wednesday of April.

Facts about Denim Day

According to the World Health Organization, about 1 in 3 (or 35%) of women worldwide have experienced either physical and/or sexual intimate partner violence or sexual violence by a non-partner at some point in their lives.
According to RAINN, eight out of ten cases of rape, the victim knew the perpetrator.
According to denimdayinfo.org, in her lifetime, 1 in 6 women in the US will become a victim of an attempted or completed rape.
7 out of 10 rapes in the US are committed by someone who knew the victim.
According to Rainn, in 2022, only 310 out of every 1,000 sexual assaults are reported to the police in the US.

In the News and Trending in the US for Denim Day

Updated 08:30Marquette Women’s Center holds first denim day in Harlow Park to raise sexual assault awareness

uppermichiganssource.com

UW-Madison hosts Denim Day event

channel3000.com

Denim Day: A unified call for survivor support and policy happening Wednesday at Nevada State Legislature - Carson Now

carsonnow.org

Del Mar College partners with The Purple Door for "Denim Day"

kristv.com

Top things to do in the US for Denim Day

Explore resources and services if you or someone you know needs help.
Participate in upcoming events. Peace Over Violence hosts several events throughout the year focusing on peace efforts.
Help raise funds and awareness for survivors. Dollars for Denim is a fundraising campaign that supports local rape centers.

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