International Beer Day

International Beer Day History

International Beer Day is observed annually to bring together people from different backgrounds to celebrate beer and its various flavors. In India, beer has become increasingly popular over the years, especially in urban areas. The celebration of International Beer Day is a chance for people to relax and enjoy a cold beer with friends and family.

The history of International Beer Day in India can be traced back to the early 2000s when the first celebrations were organized in a few urban cities. Since then, the event has only grown in popularity and is now observed across the country. With the rise of microbreweries, craft beer has become increasingly popular, leading to a renewed interest in beer culture.

The celebration of International Beer Day in India not only promotes beer culture but also has an economic impact. The event brings together brewers, retailers, and consumers, promoting the sale of beer throughout the country. In addition, the event is a great platform for brewers to showcase their products and increase their brand awareness. International Beer Day is observed annually on August 4th.

International Beer Day facts

• International Beer Day began in Santa Cruz, California, 2007. It was founded by beer enthusiasts, Jesse Avshalomov and Evan Hamilton.
• As far back as ancient Egypt, beer was a staple food. Known as Hqt, heqet or heket, beer was a thick and sweet source of nutrition including vitamins, minerals and protein that was consumed daily by adults and children.
• Beer is the third most popular drink in India after tea and coffee, with a market share of around 10% in the beverages segment.
• India is the 10th largest beer producer in the world, with over 90 breweries across the country.

In the News and Trending in India for International Beer Day

Top things to do in India for International Beer Day

• Visit your local watering hole and try a new beer that you have never had.
• Try an international award-winning beer. The International Brewing Awards are recognize outstanding achievements in the brewing industry. The winners for 2015 include:
  1. Champion Dark Beer - Black Butte Porter, Deschutes Brewery Inc., Oregon, USA
  2. Champion Strong Beer - Brugse Zot Dubbel, Brouwerij De Halve Maan, Bruges, Belgium
  3. Champion Specialty Beer - Red Chair NWPA, Deschutes Brewery Inc., Oregon, USA
  4. Champion Keg Ale - Revisionist Rye Pale Ale, Marston’s PLC, Wolverhampton, UK
• Check out the Great Indian Beer Festival. The event takes place in different locations across the country, offering beer enthusiasts a chance to sample numerous varieties of craft beers, attend workshops, and enjoy live music performances.
• Many popular drinking spots in cities like Mumbai, Bangalore, Delhi, Pune, and Kolkata hold International Beer Day events, offering special deals and discounts on various beers.